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Willke, J. (2002a, September 22). The future of simulated test markets . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/the-future-of-simulated-test-markets-
Willke, Adams and Girnius (1999a, June 15). Internet testing. ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/internet-testing
Lecomte and Willke (1996a, September 01). Brand proliferation and consumer purchasing . ANA - ESOMAR. Retrieved April 29, 2024, from
https://ana.esomar.org/documents/brand-proliferation-and-consumer-purchasing-